"Mix It Up" Campaign!!!

What is "Mix It Up"?

"Mix it Up" is a campaign and marketing initiative targeted at helping Canadians of all ages eat more fruits and vegetables. It focuses on simple and piratical ways to add variety to your fruit and vegetable diet. The CMPA (Canadian Produce Marketing Association), the Heart and Stroke Doundation, and the Canadian Cancer Society are just some of the great associations that are supporting this cause!

Mix it up for your health

Below are some of the reasons as to why fruits and vegetables are so healthy for us all:

• They may help to reduce the risk of some types of cancer
• They help keep bones strong
• They help keep digestive systems regular
• They are low in calories and fat, and rich in the good stuff like fibre, and full of crucial nutrients such as Vitamin C and A, potassium, and magnesium
• They can help protect against many diseases such as stroke and heart disease (through the presence of compounds called phytochemicals)

How to mix it up:

There are many ways to include a many fruits and vegetables in your diet, to increase consumption and create variety:

• fruit smoothies make a great breakfast and can be made with a large variety of fruits and veggies
• keep salad ingredients on hand: sliced carrots, mushrooms, red peppers, bagged greens, and sliced strawberries are all great choices!
• buy fresh produce, like bananas or nectarines, in varying degrees of ripeness - this allows for some ripening towards the end of the week.

These are just some of the great ideas available in order to mix it up. For more information, visit the "Mix it Up" website at www.5to10aday.com.

Remember, eat it up, mix it up and enjoy all your fruits and veggies!!!

Reference:

"Mix it Up" website. http://www.5to10aday.com/en. Accessed on Aug 5th, 2010.

CPMA 2010 in Review

Great location, great weather, great show!!!

The CPMA 2010 Annual Convention & Trade Show held last week at the Vancouver Convention Center has been hailed as a great success, with nearly 3,300 people in attendance. This was a record turnout for the Canadian show, and yet again, the city of Vancouver did not disappoint its visitors.


Highlights from the show included:

CPMA's new marketing campaign, Mix it Up! - 17 exhibitors provided samples of recipes geared toward increasing produce consumption under the Mix it Up! banner. Stay tuned for further blog posts by UWC on this topic!!

MexBest Pavilion - winning the competition for best pavilion, MexBest had a great line of exhibitors and even a mariachi band!!!


To view more highlights from the 2010 show, including award winners and a photo gallery, please visit http://convention.cpma.ca.


UWC attended the trade show on both Thursday and Friday last week and we hope you had a chance to meet with the us; the show was a great chance for us to re-visit with familiar faces, and get acquainted with new faces!

We hope to see you again at the next show!!!

CPMA 2010 is Almost Here!!!

UWC is proud to have experienced and participated in the excitement that surrounded our home city during the Vancouver 2010 Winter Olympic Games!! The city was alive with crowds enjoying the many attractions in what is undoubtedly one of the best cities in the world.

We are equally excited that CPMA Fresh Excellence Convention and Trade Show taking place in Vancouver this year! The CPMA Trade Show, taking place on May 12-14 2010, is described as Canada's largest event dedicated to the fruit and vegetable industry; it showcases exhibitors from Asia, Australia, New Zealand, Europe, South America, Central America, Mexico, the USA, and Canada. Attendees represent a wide range of sectors and include all major stakeholders in the produce supply chain.

UWC sees this convention and trade show as a great opportunity for all involved in the fresh produce industry to enhance business opportunities in Canada. It is also a great way for us to show off our city for a second time in 2010!

Keep any eye out at the show for some UWC faces, and feel free to let us know if you are attending!!!

For more info on the convention and trade show, visit the CPMA's website at http://convention.cpma.ca/

We hope to see you next week!